I
Ricardo Cabello
I Retail design and technical development

Ecoalf retail development

Permanent corners and temporary retail spaces developed across Spain and Portugal. Each site had a different footprint, yet all needed to express the same brand through a flexible and clearly documented system.

Case study at a glance
Challenge
Adapt one retail language to sites with different footprints, circulation, structures and existing furniture.
Role
Layout development, dimensioned drawings, elevations, furniture schedules, procurement follow-up and material checks.
Process
Read each site, test alternatives, retain useful existing elements and align plans, elevations and schedules before production.
Outcome
Coherent, production-ready project packages for permanent and temporary retail spaces across Spain and Portugal.
What I learned
Consistency comes from clear rules and documentation—not from forcing every location into the same layout.
I

The challenge

Each location brought its own circulation, structural conditions, existing furniture and commercial priorities. The task was not to repeat one layout, but to adapt a shared kit of parts without losing clarity, visibility or brand consistency.

Site 01 · Vigo menswear · built project

Vigo menswear · before and after

The completed corner is shown alongside the original space, making the transformation from existing conditions to the finished retail environment clear.

Before and completed exterior
Ecoalf Vigo menswear corner before refurbishment
Before
Ecoalf Vigo menswear completed exterior
Completed
Completed interior
Ecoalf Vigo menswear completed interior 1Ecoalf Vigo menswear completed interior 2Ecoalf Vigo menswear completed interior 3Ecoalf Vigo menswear completed interior 4Ecoalf Vigo menswear completed interior 5Ecoalf Vigo menswear completed interior 6Ecoalf Vigo menswear completed interior 7
Site 02 · Vigo womenswear · built project

Vigo womenswear · completed corner

Photographs of the completed womenswear corner complement the earlier layout studies and show the project translated into the real space.

Ecoalf Vigo womenswear completed corner 1Ecoalf Vigo womenswear completed corner 2
Site 03 · Pozuelo menswear

Pozuelo menswear corner

Design visualisations are paired with photographs of the completed space to connect technical development with the built result.

Ecoalf Pozuelo menswear corner 5Ecoalf Pozuelo menswear corner 6Ecoalf Pozuelo menswear corner 1Ecoalf Pozuelo menswear corner 2Ecoalf Pozuelo menswear corner 3Ecoalf Pozuelo menswear corner 4
Site 04 · Murcia womenswear

Murcia womenswear corner

Render development and photographs taken during furniture installation document the transition from proposal to production.

Ecoalf Murcia womenswear corner 5Ecoalf Murcia womenswear corner 6Ecoalf Murcia womenswear corner 1Ecoalf Murcia womenswear corner 2Ecoalf Murcia womenswear corner 3Ecoalf Murcia womenswear corner 4
Site 05 · Vigo menswear

Vigo menswear corner

The largest site in the group allowed the system to expand with fitting rooms, accessories and a more complete customer journey.

Plans and detail
Ecoalf Vigo men's floor plan Ecoalf Vigo men's elevation
Ecoalf Vigo men's fixture detail Ecoalf Vigo men's fixture detail Ecoalf Vigo men's fixture detail
Ecoalf Vigo men's store render Ecoalf Vigo men's store render Ecoalf Vigo men's store render
Site 06 · Vigo womenswear

Vigo womenswear · layout studies

Several alternatives were tested within the same footprint before the final arrangement was prepared for production.

Ecoalf Vigo women's plan study 1 Ecoalf Vigo women's plan study 3 Ecoalf Vigo women's plan study 5
Site 07 · Marbella

Marbella corner

A lighter material expression suited the coastal location, while a longer display run increased capacity without closing the corner visually.

Plans and finished space
Ecoalf Marbella floor plan Ecoalf Marbella elevation
Ecoalf Marbella store render Ecoalf Marbella store render detail
Site 08 · Lisbon menswear

Lisbon menswear corner

The layout works around existing columns while preserving clear views from the main aisle and a readable route through the collection.

Plans and elevations
Ecoalf Lisboa men's floor plan Ecoalf Lisboa men's elevation
Ecoalf Lisboa men's store render Ecoalf Lisboa men's store render Ecoalf Lisboa men's store render, empty
Site 09 · Lisbon womenswear

Lisbon womenswear corner

Developed alongside the menswear area so both corners feel related without becoming mirror copies of one another.

Ecoalf Lisboa women's store render Ecoalf Lisboa women's store render Ecoalf Lisboa women's site photo
Site 10 · Zaragoza

Zaragoza menswear and womenswear

Separate visual studies for the menswear and womenswear areas adapt the Ecoalf system to their individual footprints.

Ecoalf Zaragoza retail corner render 1Ecoalf Zaragoza retail corner render 2Ecoalf Zaragoza retail corner render 3Ecoalf Zaragoza retail corner render 4
Site 11 · Sanchinarro menswear

Sanchinarro menswear corner

A complete render sequence tests the corner from the aisle, display perimeter and central customer route.

Ecoalf Sanchinarro menswear corner render 1Ecoalf Sanchinarro menswear corner render 2Ecoalf Sanchinarro menswear corner render 3Ecoalf Sanchinarro menswear corner render 4Ecoalf Sanchinarro menswear corner render 5
Site 12 · Tarragona menswear

Tarragona menswear corner

Three visualisations define the spatial hierarchy, perimeter displays and central furniture.

Ecoalf Tarragona menswear corner render 1Ecoalf Tarragona menswear corner render 2Ecoalf Tarragona menswear corner render 3
Site 13 · Salamanca womenswear

Salamanca womenswear corner

A sequence of visualisations tested the corner from several customer viewpoints before production.

Ecoalf Salamanca womenswear corner render 1Ecoalf Salamanca womenswear corner render 2Ecoalf Salamanca womenswear corner render 3
Site 14 · Alicante womenswear pop-up

Alicante womenswear pop-up

Two visualisations resolve a compact temporary retail space with a clear perimeter and freestanding display strategy.

Ecoalf Alicante womenswear pop-up render 1Ecoalf Alicante womenswear pop-up render 2
Site 15 · Burgos

Burgos menswear and womenswear

Visualisations for both departments explore two related applications of the same retail language.

Ecoalf Burgos retail corner render 1Ecoalf Burgos retail corner render 2Ecoalf Burgos retail corner render 3Ecoalf Burgos retail corner render 4Ecoalf Burgos retail corner render 5Ecoalf Burgos retail corner render 6
II

My contribution

I organised the available site information, developed layout options, prepared dimensioned plans and elevations, updated furniture schedules, followed procurement and checked material availability. The documentation was assembled into a coherent package for fabrication and handover to the person responsible for installation. Existing furniture was retained whenever it still supported the new layout.

III

What stayed with me

A repeatable retail system is only useful when it can respond to real spaces. The strongest constant across these projects was not one fixed layout, but a consistent way of documenting decisions.